Our circular stories

Y2K Is Back at Its Peak. Pre-Loved Is the Only Way to Wear It.
Y2K Is Back at Its Peak. Pre-Loved Is the Only Way to Wear It.
Capri pants are at an all-time search high. Polka dots just broke records. Chunky jewellery, barrel bags, and vintage denim are all surging. Y2K is the defining aesthetic of summer... Read more...
The Fabric of 2026: Why Lace, Silk & Nostalgia Belong in the Pre-Loved Archive
The Fabric of 2026: Why Lace, Silk & Nostalgia Belong in the Pre-Loved Archive
Searches for "lace midi skirt" hit a ten-year high in 2026. "Silk scarf top" reached an all-time record. The romantic fabrics defining this season already live in the pre-loved archive... Read more...
Style on a Student Budget: How to Build a Killer Wardrobe Without Spending a Fortune
Style on a Student Budget: How to Build a Killer Wardrobe Without Spending a Fortune
Being a student doesn't mean settling for less. Discover how to build a wardrobe with brands like Ralph Lauren, Nike and Levi's - without paying full price. And what to do with... Read more...
What To Do With Clothes You No Longer Wear - And How To Actually Get Something Back
What To Do With Clothes You No Longer Wear - And How To Actually Get Something Back
Got clothes you no longer wear? Don't let quality pieces lose value sitting in your wardrobe. Here's what your options are actually worth - and the one that puts money back in... Read more...
Why Buying Second-Hand Clothing in The Netherlands Makes More Sense Than Ever
Why Buying Second-Hand Clothing in The Netherlands Makes More Sense Than Ever
Second-hand clothing is becoming the new normal in The Netherlands. Discover why everyday pre-loved fashion is practical, sustainable, and perfectly suited to Dutch wardrobes. Read more...
How Buying Second-Hand Everyday Clothing Helps Reduce Overproduction
How Buying Second-Hand Everyday Clothing Helps Reduce Overproduction
Overproduction is fashion’s biggest problem. Learn how buying second-hand everyday clothing directly reduces the need for new production and supports circular fashion. Read more...
Everyday Fashion, Extended Life: How Circular Fashion Works for Daily Wear
Everyday Fashion, Extended Life: How Circular Fashion Works for Daily Wear
Circular fashion isn’t only about designers. Discover how everyday second-hand clothing plays the biggest role in reducing fashion waste and extending garment life. Read more...
The Hidden Impact of Care & Repair: Why Clothing Longevity Is the Missing Link in Circular Fashion
The Hidden Impact of Care & Repair: Why Clothing Longevity Is the Missing Link in Circular Fashion
Circular fashion doesn’t stop at second-hand. Discover why clothing care, repair, and longevity are the most powerful — and overlooked — tools in reducing fashion’s environmental impact. Read more...
The Fashion Industry Has a Problem. Vintage Is the Answer.
The Fashion Industry Has a Problem. Vintage Is the Answer.
The fashion industry produces 100 billion garments a year — most worn fewer than ten times before being discarded. Here is why vintage is not a compromise, but the most... Read more...
The Designer Brands Worth Buying Second-Hand in 2026: A Quality Guide
The Designer Brands Worth Buying Second-Hand in 2026: A Quality Guide
Not every designer label is worth the investment on the second-hand market. This guide covers the brands that consistently reward the pre-loved buyer — what makes each one worth seeking... Read more...
The Pre-Loved Edit: Five Trends Defining Spring/Summer 2026
The Pre-Loved Edit: Five Trends Defining Spring/Summer 2026
The runways have spoken. The archives have answered. This season, the most compelling way to dress for SS26 is through pieces that already exist — beautifully made, carefully considered, and... Read more...
Secondhand Fashion Is the World's Fastest-Growing Market - Here's Why
Secondhand Fashion Is the World's Fastest-Growing Market - Here's Why
The secondhand fashion industry is growing three times faster than regular retail. What started as a niche has become a global movement — and the numbers don't lie. Read more...
Circular fashion: what is it and how do you start?
Circular fashion: what is it and how do you start?
Fast fashion produces over 100 billion garments every year — the majority end up in landfill within a year. Circular fashion aims to break that cycle. But what does it... Read more...
Vintage coats hanging on rack
Buy Vintage Ralph Lauren: the complete guide to second-hand designer clothing
Vintage Ralph Lauren is more popular than ever. The quality, timeless style, and recognisable preppy aesthetic make second-hand Ralph Lauren a smart and sustainable purchase. In this guide, you will... Read more...
The ultimate capsule wardrobe: Why second-hand is the smartest choice
The ultimate capsule wardrobe: Why second-hand is the smartest choice
A closet full of clothes, and yet…   You know the feeling.    You open your wardrobe, your eyes slide past rows of clothing, and yet you stand there every... Read more...